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In order to protect MSUM’s reputation, it is important to have a strategic plan in place prior to creating a social media account representing a university department, office or affinity group. Doing so ensures we are all working toward the same goals, making the most of our teams’ often limited resources, avoiding duplicated efforts and, most importantly, representing our university in the best light in order to attract and retain students, employees, community partners and donors.
Before you create a profile representing MSUM on social media, it’s important to evaluate if doing so is the best way to reach your audience, and if you have the capacity and know-how to maintain the account.
The Marketing & Communications team is available to assist faculty and staff with the promotion of university events for prospective students, alumni and the general public.
Minnesota State University Moorhead considers its social accounts to be official communication channels between the university, our constituents and the general public.
Information about the marketing store, including renting MSUM display signage, ordering MSUM branded products, ordering personalized MSUM products like business cards and name badges, printing items and ordering from the customized catalog.
MSUM’s photography and videography style evokes a connection to our audiences. We strive for images that capture moments and perspectives that reflect our promise of collaboration, opportunity, learning and real-world education.
MSUM media relations promotes points of pride and engages our community while celebrating and supporting the university. We strive to build strong connections with our local and regional media partners and value the mutually beneficial relationships between the university and news organizations. Our goal is to respond to your inquiries quickly and accurately.
Marketing & Communications works with a media buyer to secure the lowest rates for university advertising and to assist in negotiating no-cost, value-added programs and media promotions. We design materials according to MSUM brand standards and write a variety of content that reflects our voice.
To deliver the best possible service to all users, we ask that black and white print requests be submitted two business days in advance, and color requests three business days in advance of needing the materials. Requests will be handled on a first come first serve basis. Rush orders will not take priority over other print jobs already submitted.
MSUM Marketing & Communications delivers promotional materials that reflect our brand and key messages. MSUM's brand gives our materials a consistent look and design across all mediums, ensuring strong name recognition through an identifiable, cohesive brand.