Branding

We deliver promotional materials that reflect our brand, which is based on extensive research conducted in partnership with a prestigious higher education marketing company. Our key messages are aligned with the university’s recently unveiled academic word mark, which complements the Dragon athletics logo. Along with the word mark, a new visual identity system impacts print, web and signage to give MSUM a consistent look and design across each medium and to create stronger name recognition through an identifiable, cohesive brand.

Our Brand Promise

MSUM provides a collaborative, opportunity-rich learning community that empowers and engages students with a real-world education that fosters personal growth and professional success.

Our Core Messages

• Our faculty are helpful and accessible. They are excellent teachers as well as mentors.
• We are recognized as a smart investment, delivery exceptional value to our students.
• Our students say we are the perfect size: Classes, the campus, and the community are neither too big nor too small.
• We instill intellectual creativity through faculty-mentored research and creative projects that engage students.
• Our campus culture is respectful, friendly and welcoming to different ideas and cultures.