Moorhead Brand Standards

Minnesota State Moorhead's Marketing & Communications delivers promotional materials that reflect our brand and key messages. A defined university brand gives our materials a consistent look and design across all mediums, ensuring strong name recognition through an identifiable, cohesive brand.

Visual Identity Standards

The Visual Identity and Graphic Standards Guide provides the framework for the design and production of all print and online communications. It is intended to reinforce the impressions we create by reaching and serving our audiences with intention and purpose. Used consistently, it will strengthen the visibility and recognition of the university as a whole by safeguarding our brand and increasing the impact of our communications.

Merchandise Ordering

Licensing

The marks of Minnesota State University Moorhead are controlled under a licensing program administered by CLC Collegiate Licensing Company. Any use of these marks will require written approval from CLC Collegiate Licensing Company. The approved merchandise vendor list will be updated as additional vendors are approved to use the Minnesota State Moorhead visual identity.

Vendors can request approval by contacting Will Sahlie at will.sahlie@clc.com or visit CLC Get Licensed for more information.

Dragon Athletics

Please direct questions about using the Dragon (Athletics) logo to Jon Wepking at jon.wepking@mnstate.edu or 218.477.2113.

Purchasing or Creating Artwork for Merchandise

If you need artwork created for merchandise, please submit a request.

Branded clothing and merchandise can be purchased at the Moorhead Bookstore, ShopMSUMDragons.com, Moorhead Sideline Store or through the Marketing Store. Moorhead gear is also available at local Scheels, Walmart and Target stores.

Official Moorhead Logos

The Minnesota State Moorhead logo and its variations are a registered Federal trademark owned exclusively by the university. Alterations to the logo are not allowed. The primary logo of the university was updated in 2025 to a one-color, red mark. All-black and all-white versions of the logo are also permitted. These updated marks will be officially in use beginning July 1.

For guidelines on logo use, please see the Visual Identity and Graphic Standards Guide.

File Options to Download

• Digital: PNG (Portable Network Graphics) - These files are colored to render correctly in digital uses, such as PowerPoint presentations, social media graphics and emails.
• Print: EPS (Encapsulated Postscript) - These files are used for specific graphic needs, such as merchandise produced by an outside vendor and require Adobe Illustrator.

Orientation & Color	Thumbnail	Download
Red Horizontal Logo		Digital Print
White Horizontal Logo		Digital Print
Black Horizontal Logo		Digital Print
Red Vertical Logo		Digital Print
Black Vertical Logo		Digital Print
White Vertical Logo		Digital Print
Red Symbol		Digital Print
White Symbol		Digital Print
Black Symbol		Digital Print

If you have questions or need assistance with logo usage, please contact us.

Please direct questions about using the Dragon (Athletics) logo to Jon Wepking at jon.wepking@mnstate.edu or 218.477.2113.