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Marketing & Communications

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  • Digital Sign Standards

    MSUM’s digital sign advertising program is designed to promote on-campus activities, events and opportunities for university organizations and departments, including student organizations. We may also promote university-sponsored events and activities that are not being held on campus. We do not accept ads from off-campus organizations and businesses, and we do not use campus resources to promote non-university related events. Please keep in mind the following guidelines:

    • You can create your own ad by using one of the templates below. Please make sure to save and submit your ad in JPG format at the required orientation. If you wish to have the Marketing Office create an ad for you, please expect it to take up to two weeks to complete the work.
    • We will promote events two weeks prior to the event date.
    • Generic promotion of an ongoing event may be posted for a semester
    • Required size:  16:9 ratio, horizontal orientation
    • Lowest resolution should be 1920 x 1080 pixels
    • JPG format
    • If submitting an animated ad or video, use MP4, and if you are using sound, set the volume to LOW. Please limit the video length to 30 seconds or less. 

    Email your digital ad to marketingteam@mnstate.edu. Submitted ads are uploaded within 48 hours, Monday through Friday.

    Digital Sign Ad PowerPoint Templates

     

    What can I use to create a digital ad?

    • JPG
      • Photoshop
        • use 1920 pixels by 1080 pixels
        • save as jpg
      • Word document
        • Change orientation to landscape
        • Change page size to 8 ½ x 14 (legal)
        • Save as jpg
      • PowerPoint
        • Change slide size to widescreen (16:9)
        • Save as jpg
      • Publisher
        • Change orientation to landscape
        • Change page size to 8 ½ x 14
        • Save as jpg
    • MP4 (video or animation)
      • PowerPoint
        • Change slide size to widescreen (16:9)
        • Save as MPEG-4 Video (*.mp4)
      • There are many other programs you can use to make videos the key is to have a 16:9 aspect ratio and the file format mp4.